ROI-Driven paid search optimization
We don’t run campaigns for the sake of impressions, we build them to deliver measurable results. At Kleek, every Google Ads campaign is designed to maximize your return on ad spend (ROAS) by turning data into action.
Our process is performance-driven: we continuously analyze, test, and refine every element of your paid search strategy to generate high-quality leads at the lowest possible cost.
- Keyword and competitor research
- Conversion-focused campaign structure
- Smart bidding & budget management
- Ad copy optimization
- Ad copywriting & A/B testing
- Remarketing strategies
KLEEK
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
Running Google Ads is one thing. Turning those clicks into paying customers is another. At Kleek, we don’t stop at getting traffic, we focus on what happens after the click.
Our team combines paid search marketing with smart conversion rate optimization (CRO) techniques to ensure that every ad dollar works harder. From ad relevance to landing page experience, we fine-tune the entire customer journey to maximize leads and sales.
Let’s say your current Google Ads campaign brings in traffic but only converts 1 out of 100 users. With proper CRO (like better headlines, form design, and value-driven messaging), we can double or triple that conversion rate without increasing your budget.
This is how we turn average PPC campaigns into revenue-generating machines.
what you get
What is included in our paid search marketing services?
When you partner with Kleek, you get a full-stack paid search strategy, not just ads, but the entire system optimized for performance. Our services are designed to reduce wasted ad spend, generate high-quality leads, and grow your revenue.
services
services
PPC audit services
Before launching or optimizing anything, we perform a deep-dive audit of your existing Google Ads account (or build your strategy from scratch). We analyze campaign structure, keywords, match types, bidding, and more. Then we deliver clear, actionable insights to boost performance and eliminate inefficiencies.
New to PPC? We’ll help you build a solid foundation that scales.
Keyword Research & Intent Mapping
Keywords are the foundation of every paid search campaign. We go beyond volume, we focus on search intent. Our process includes competitive research, long-tail keyword analysis, and clustering by funnel stage (awareness, consideration, purchase). We identify both money keywords and negative keywords to avoid budget waste.
More relevant clicks = higher Quality Score and lower CPC.
Campaign Creation & Optimization
We design and manage high-performing Google Ads campaigns, built around your business goals. This includes keyword research, ad group structuring, compelling ad copywriting, and continuous A/B testing. Whether it’s Search, Performance Max, or Local campaigns, we tailor everything to your audience and market.
But it doesn’t stop at the ad.
We also review and optimize your landing pages, ensuring they’re aligned with each ad group, fast-loading, and conversion-ready. Better pages = higher Quality Scores, lower costs, and more conversions.
Weekly optimizations keep your ads efficient and cost-effective.
Remarketing & Funnel Retargeting
We help you re-engage lost visitors by setting up remarketing campaigns on the Google Display Network and YouTube. We build audiences based on site behavior and stage in the funnel, then serve tailored ads that drive them back to convert.
Because most buyers don’t convert on the first click, and that’s okay.
Creating Success
What makes our paid search management services so effective?
Search intent alignment = better ROI
We don’t just bid on keywords, we align every search term with the right ad copy, offer, and landing page. This full-funnel match boosts Quality Scores and drives conversions, not just clicks.
Experienced PPC management
We’ve managed Google Ads campaigns across industries, from local services to e-commerce. Our team knows what works (and what wastes budget), and we constantly optimize to squeeze the most value from every dollar spent.
Google Partner-level insights
As a certified Google Partner agency, we stay ahead of every algorithm shift and best practice update. We get access to beta features, exclusive resources, and direct support, so your campaigns always run at full potential.
“They made everything simple. We didn’t know where to start, and now we have a full system that’s actually driving results.”
local beauty brand
35+ Client reviews
The proof is in the numbers
Why paid search Ads can bring in the numbers
+78%
increase in conversion rate. That’s what we’ve seen after aligning ad copy, keyword intent, and landing page structure for our clients.
42%
drop in cost per acquisition (CPA). After 90 days of optimization, most of our clients see a major reduction in CPA thanks to better targeting and smarter bidding strategies.
58%
of all website traffic comes from paid search. That makes SEM the leading driver of clicks, above organic and social combined.
FAQ
FAQs about paid search marketing
Looking to learn more about paid search marketing for your business? Browse our FAQs:
Paid search marketing (also known as PPC or SEM) is a form of digital advertising where you pay to appear at the top of search engine results, mainly on Google. You only pay when someone clicks on your ad. It’s one of the most efficient ways to target users who are actively searching for your product or service.
There’s no magic number but most local businesses see traction starting at $500/month. What matters more is how that budget is structured. We make sure every dollar is optimized for high-intent keywords and conversion-focused campaigns.
You choose keywords you want to rank for (e.g. “plumber near me”), create targeted ads, and set a budget. Google runs real-time auctions to determine which ads appear for each search based on bid, ad quality, and landing page experience. The higher the relevance, the better your results—and the lower your cost per click.
Paid search is ideal when you want fast, measurable results, especially if you’re launching a new offer, targeting high-intent users, or need to generate leads quickly. It’s also effective for dominating competitive local or niche markets, where organic SEO may take too long.
You can usually see early indicators (clicks, CTR, Quality Score) within the first week. Most clients begin seeing qualified leads and a drop in CPA within 30–60 days, depending on industry and competition.
We handle everything: keyword research, campaign setup, ad copywriting, bid strategy, ongoing A/B testing, budget optimization, and detailed reporting. We also review your landing pages to boost conversion rates.
We combine search volume data, competitor research, and intent analysis to build a keyword strategy tailored to your funnel. We also use negative keywords to block irrelevant clicks and protect your budget.
We focus on real business outcomes, not just clicks. Our process includes strategic alignment between your ads, landing pages, and customer journey. Plus, we’re a small team, so you always know who’s managing your account.
